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The Replacement Window Myth

There are few products as misunderstood as a replacement window. Drenched in mis-information and double speak the replacement window myth is alive in an industry awash with more fake news then the media is accused of today. In my opinion, this double speak is just as detrimental to homeowners.

The marketing juggernaut that is the replacement window industry is interested in selling you a product and selling it often. Somehow they have transformed what should be a one time purchase (a traditional window) and turned it into a consumable item that is meant to be purchased over and over again at regular intervals.

What is the myth you ask? It’s quite simple:

Myth: Replacement windows will save you money and are good for the environment.

Sounds reasonable, but the truth is that in most cases they accomplish the exact opposite of what they promise. How is that possible? I’ll break it down for you below in simple terms the way I always do.

Exposing the Replacement Window Myth

Let’s take this myth apart and break down its claims into the two major points so we can discuss and analyze each part. At the end of all this you can tell me in the comments if this makes sense to you or if you disagree with my analysis. If you disagree with me I really want to hear your take on it.

Myth #1 Replacement Windows Save Money

Do they really? Let’s take a look at it. Like so many things these days a half true statement when taken out of context of the whole can create a lot of obfuscation. Here’s where the replacement window industry as a whole seems to make their case.

If you have two identical houses, one with single-pane historic wood windows and the other with double-pane vinyl windows, which one will have lower energy bills? Clearly the second one. Just like that same house with triple-pane windows will be more efficient and result in lower energy bills than the house with double-pane windows. This is simple math and science that no one should question, but that is not the whole story.

How much do those replacement windows cost and what is the Return on Investment (ROI) for that cost? This is where things get sticky. According to Angie’s List the average cost of a replacement window is between $175 and $1,200. That’s a wide range so let’s go with an average of $700 (the real average is $687.50 but we’re going to use nice round numbers for simplicity).

I’ll use my own house as an example which is 1700 SF and has 25 windows. That would equate to a $17,500 bill to have my windows replaced. My average monthly energy bill for 2019 was $205 which equates to an annual cost of $2,460.

How long will these replacement windows last? That is a challenge since their lifespan largely depends on the manufacturer, location, type, and price point. The more expensive window lasts longer than the cheaper ones. I scoured the internet and according to a variety of window manufacturers own websites the average lifespan of a vinyl double-pane window was between 5 and 25 years. So, as before, let’s use the average of 15 years.

Windows Annual Savings

How much will these windows be saving me? According to EnergyStar.gov the national average you can expect to save for a house about my size with a similar number of windows is $348 per year by switching from single-pane to double-pane. So that equates to a 14% reduction in my energy costs. Not bad. Note: Upgrading from older double-pane windows to newer ones doesn’t create nearly the savings.

How long until my investment of $17,500 is paid back and I can begin enjoying the savings I really want? Well, if I am saving $348 per year then that will be 50 years and 3 months before I make my money back. Ummm, I have to wait until I’m 92 to have these window pay for themselves?

I’m a pretty steady guy but I don’t know that my wife and I will still be living in the same house in 50 years let alone if we will still be living at all. So I think we can safely say that replacement window do not save money, but the financial ridiculousness doesn’t end there.

Remember that the average lifespan is only 15 years. I’m going to be kind and give the windows the benefit of the doubt and say that I got really lucky and my windows lasted longer than average. Way longer! Let’s say they lasted 25 years. That means I’ll have to pay another $17,500 (plus inflation!) to replacement them again in 2044. Now the breakeven point is nowhere in site.

Myth #2 Replacement Windows are Good For the Environment

It’s clear that replacement window don’t make sense financially, but not everything we do needs to be based on finance calculations. We need to consider our planet and protect it. Even if it doesn’t make financial sense it makes moral sense to do so.

Since replacement windows clearly cause my house to consume less fossil fuels in energy use they must provide a benefit to the environment. Let’s try to figure that out and quantify it. The average cost per kilowatt hr in the US is $0.13 so with my $348 a year savings that means I am saving 2,638 kilowatt hrs every year in energy use.

According to BlueSkyModel one kilowatt hr is about equivalent to one pound of CO2 released into the atmosphere. That means every year I am contributing 1.25 tons less (2,638 lbs) CO2 than with my single-pane windows. That a definite improvement! Over the 25 year (very generous) lifespan that’s almost 33 tons or 65,950 lbs of CO2 removed from the air.

Right now it sounds like a huge win for the environment, but we’re not done with the math yet. It takes some energy to produce these new windows and some raw materials to be pulled out of the earth as well. What does that look like? This is tough to calculate exactly but a Swedish study can give us some ideas of what this looks like. This study claims that it takes about 1,244 lbs of CO2 to produce a single double-pane vinyl window. That means my 25 new windows generate 31,108 lbs (15.5 tons) of CO2 while being manufactured.

How about transporting them from the factory to the store and then to my house? Assuming these windows travel a total of 1,000 miles in their lifetime that comes out to about 6,480 more lbs of CO2 according to the Environmental Defense Fund. That now gives us a total of 37,588 lbs of CO2 for my new windows giving us a net gain of about 13 tons of CO2 saved over 24 years. Why 24 years? Because in year 25 we’ll be replacing the windows again which generates another 15.5 tons of CO2. That means at the end of 25 years we have produced 2.5 additional tons of CO2 by replacing our windows.

Lastly, my old windows will end up in the landfill and so will my new window in 25 years when they need replacing again and again 25 years after that as the cycle continues. How do we calculate the embodied energy in all the windows that end up in the landfill? Currently, there isn’t a good way to do this so we can’t really answer this. I think we can all agree that while CO2 production is important to calculate it is equally important to check ourselves for how much waste we create.

Filling the landfills with replacement windows is not good for anyone except window companies who get a steady stream of new customers.

Conclusions

I know this has been a lot of math and there are plenty of sources quoted here so you don’t think I am playing fast and free with my numbers. Check them out. Do your own research! I think I’ve easily dispelled the replacement window myth. We’ve concluded that it doesn’t not make financial sense to replace your windows nor does it make environmental sense to replace them. So why would you do it?

Don’t be fooled by clever marketing. The truth is out there we just need to make it known to more people. This is just a small DIY blog not a media empire (yet). So if you want people to know the truth then you have share this post around. Generate conversations. Talk about the truth because the truth will set you free.

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34 thoughts on “The Replacement Window Myth

  1. I have an idea for something to replace windows on a home. Flat screen TV’s have now gotten very cheap. You mount one on the wall where a window would go and have an idyllic nature scene displayed on the screen.
    R-Value=same as the wall.
    Wind infiltration=zero.
    Easy access for burglars=none.
    Price=less than a window.

  2. Just one more example of BS claims, deceptive advertising, over-priced and un-necessary major expense. Reminiscent of the aluminum siding scam of the 60s. To begin with, and touched on in an earlier comment, how much of your monthly energy bill is truly connected to heating/cooling ? Begin by subtracting the costs associated with lighting, cooking, appliances, media and all electrically powered items in the home and the actual cost directly connected to HVAC and comfort settings are NOT as great as sales reps would have you believe. The astronomical savings claims are ridiculous, particularly when existing windows are well maintained, not broken, rotted or otherwise ineffective in their purpose. The idea that discounts of hundreds of dollars per window and outrageous advertising campaigns are telling with regard to the profit built in. Windows do not make a home more livable nor would the major expense ever be realized in home value. Not mentioned that I have noticed is the fact that original, well maintained windows also preserve the period charm of many homes in older, established neighborhoods. Lastly, returning to the financial argument and in my particular situation, even at a 20% savings (largely inflated) my true energy cost savings might be around $25-30 dollars per month, while financing $15-20k in window replacements would easily cost upwards of $400 monthly. Do the math before falling for this modern day snake oil gimmick.

  3. How do you replace just one pane in a window? We have 1 where the gas failed and it is foggy. These are older Anderson windows, however all the others are good. They are crank out windows. I noticed someone replied earlier about replacing a pane.

  4. I don’t know why there isn’t more discussion of this issue. I feel like the windows industry has absolutely suckered the country by turning a home component expected to last a lifetime into a staggeringly expensive replacement item. I’m old enough to remember when the industry first started to sell the general public on the idea of double panel windows. At the time, the big question people always asked was if the windows would last as long as the originals. Absolutely, they were assured, as long as you got quality windows that were properly sealed, the windows would last a lifetime. Fast forward 40 or so years, and nearly everyone has replaced their windows and buyer expectations are such that you can’t sell a house with single paned windows. Now those same companies are telling you it’s time to replace those windows you put in 20 years ago, because of course those seals don’t last forever and you now have condensation and ugly windows. I was recently quoted 70k to replace all the double paned windows (installed by previous owner) in my home, and it’s not an especially large house. I’m currently trying to figure out what other options I have because that’s insane, I will never recover that cost and the idea of all those windows going into the landfill makes me sick.

  5. Are all double paned windows replaceable rather than permanent windows?
    If you are building new, what is the solution? How do you find permanent windows for new construction?

  6. I really, really wish I had known this before we replaced our original single pane wood windows with double pane wood windows on our 1947 house. I would have spent the money on storm windows if I had it to do over again. We probably got longer life out of the double pane windows because we were in the Seattle area, and our house was very shaded. We did have to replace the pane in one window, and at the time of sale in 2020 another pane had failed. We bought that house in 1978 and had the windows replaced in the early 80’s.
    When we purchased an 1889 home in central Washington in 2015, we had the original wood windows repaired. An earlier owner of the house had some of the original windows replaced with wood double pane windows. Many of those panes had failed prior to our purchase. I am grateful that over half of our windows are the original wood windows. They will never be replaced in our tenure.

  7. Great article. Our 1905 house would cost in the range of 40-45k to replace all of our windows. Our windows are not standard size and would have to be custom ordered. Our windows are all original single pane. We had one cracked window and decided to router a slightly bigger opening, which widened the area the glass sits in and that allowed room to add a 2 pane energy efficient glass to the original frame. That was fairly cheap, about $60. We thought about doing that to all of the windows but decided not to as efficient windows have an r rating of 3, single panes have an r rating of 1 (2 with our storm windows). So it would be a lot of work for gaining just 1 r value. Compared to our exterior walls that are about r-20, windows are always going to make the room colder. So an r-2 original (with storm) vs a new r-3 is not enough of a difference to mess with, especially when you have to do them again in 10-15 years when the gas leaks out and they fill with condensation. We’re sticking with our originals.

  8. I have tried to make my husband understand that there are much better things to invest in to bring our utilities bills down. I used to work for a major electric company here in Georgia and at the end of my tenure I was scheduling energy audits for customer homes when they requested we come out. I know where the savings are and windows are just about the worst for ROI. I love these original wood windows in this house that is only a year older than me. It still has the original tile in both bathrooms. Wouldn’t live anywhere else!

  9. The figures used for annual energy savings is even worse than noted. Windows save on heating and cooling, not energy costs as a whole. Depending upon where one lives, heating and cooling costs are anywhere between 30-60% of overall energy costs. This only elongates the 50 year payback used in the article.

  10. Thank you for writing this article.
    I am going to present the other side of the debate, even though I agree with a lot of what you said. You make some good points, but I think you’re ROI numbers are only showing part of the story. First a quality Double pane Argon window with proper Low E should reduce your utility bill by more than 14 percent per year. The best Double pane windows even provide guarantees on energy savings of 25% or more in writing, and offer at least a 25 year warrant( some are longer). You failed to include a couple of things in your ROI analysis. First you did not consider the cost of inflation. I don’t think anyone would argue that the cost of heating and cooling our homes has remained steady In fact we continue to see steady rises in energy costs. Your total savings must be adjusted for inflation. 2nd I don’t believe you addressed the increased resale value of the home associated with window replacement. Cost vs value tells us that, depending on where you live, you should see a 50-70 percent return on your window investment in resale value alone. So if I have 10 windows and a current annual energy bill of $2,500, and I pay $10,000 to replace them the simplest way to calculate ROI considering a guaranteed 25 percent energy savings pledge would be $625/year in energy savings. But we would also need to consider at least a 5,000 increase in the resale price of the home. So the numbers for a good window would show a break even point at roughly 8 years and that number doesn’t even account for inflation. This is why the quality of the window and the specs matter.

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