Media & Advertising

Thanks for your interest in partnering with us here at The Craftsman Blog! You’ve come to one of the most unique websites in the historic preservation world where thousands of people come every day to learn more about their old houses and leave empowered.

I’m Scott Sidler and since 2010 The Craftsman Blog has been my laboratory to share my experiences as a restoration contractor every step of the way. You won’t find articles by a bunch of different faceless content writers. Here you’ll find genuine content from the experiences of someone neck deep in the preservation trades who is also an old house homeowner and has a knack for taking the complex and making it simple.

Every year we take a readers survey and update the sites statistics via Google Analytics and post the results right here for our partners. If you’d like to partner with us there are a lot of options. Feel free to reach out to us by clicking here.


  • Products that fit our audience
  • Companies in related trades
  • Events and workshops
  • Tool testing & product reviews


  • Television shows
  • Event speaking
  • Preservation consulting

Reach and Statistics

  • Monthly Pageviews: 375,000
  • Monthly Unique Visitors: 262,000
  • Email Subscribers: 11,300+ (44.5% open rate)

Social Media Monthly Reach

  • Pinterest: 1.4 million
  • Instagram: 80,000
  • YouTube: 49,000
  • Facebook: 25,000

Who Are My Readers?

Below you’ll find the results of our May 2018 reader’s survey of demographics and basic characteristics of our audience. Our¬†readership has grown by 444%¬†since 2015! Becoming a blog advertiser provides an opportunity for you to reach a targeted, highly engaged audience that is very responsive to products and services tailored to the old home DIY and historic preservation crowd.